KUALA LUMPUR, October 18th 2012- GLAM LELAKI, Malaysia's leading Malay language men's magazine, organized a trade launch at Hugo's on 6, Best Western Premier Dua Sentral, to commemorate the magazine becoming a monthly publication.
The launch was attended by readers and business partners of GLAM LELAKI. Also present were GLAM LELAKI's top 5 Alpha men: Casmad Sanuri, Nazim Othman, Pekin Ibrahim, Datuk Kelvin Tan and DJ Goldfish.
The event opened with a modern dance performance from Linda Jasmine Performing Arts, choreographed by Linda Jasmine. The dance cleverly incorporated the key elements that make up the DNA of GLAM LELAKI: Fashion, Grooming, Gadget and Lifestyle, and successfully captured the attention and imagination of the audience.
Previously published once every two months, the magazine's first monthly issue is its September 2012 issue. The reason for going monthly, according to the GLAM LELAKI editor Azreezal Hafidz, is to strengthen the positioning and objectives of the magazine in the minds of its readers. "Our goal is to guide our readers towards living better lives. Our readers are modern men but they're also alpha men. Alpha men like to take charge - of their lives, whether it's at work or at home; and their destiny. By going monthly, we are able to help them achieve their goals more effectively. "
The event ended with a short video presentation starring famous Malaysian actor Adi Putra, who is also the cover model of the October issue. The video reinforced the magazine direction - which is to keep its readers informed on an array of topics, from the latest trends and popular culture to current affairs, in the language they are most familiar with, Bahasa Malaysia.
The launch was further enlivened with music by DJ Goldfish whose excellent song mixing skills complemented the cocktail party and helped guests unwind and network. Trinidad cigars were also served making it a true gentlemen's party!
Now available monthly, GLAM LELAKI heralds a new level of excellence in the Malay language men's lifestyle genre with its superior creative direction and insightful spin on male interest topics ranging from the latest trends and pop culture to current affairs. Intelligent and thought provoking, inspiring, useful and visually spellbinding, GLAM LELAKI is a unique reading experience.